Delta Air Lines Spotlights Highs, Lows and Lift-Offs of the Olympic Journey
This article originally appeared in LBB, January 23, 2026
Delta Air Lines believes every journey has the power to change you. In partnership with Team USA and Wieden+Kennedy New York, Delta brings that belief to life and shows how the Olympic and Paralympic Journey begins far before the starting gun.
This new campaign consists of three spots and supporting social assets. Directed by Sam Brown - known for his work with Adele and brands like Apple and Meta - and shot by cinematographer Autumn Durald, the campaign captures the highs and lows of the journey that every Olympian and Paralympian takes as they make their way to Milano Cortina.
Making its TV premiere during the Olympic Opening Ceremonies, 'Altitude' considers why Olympic and Paralympic athletes choose to train at high altitudes.
“The work had Olympic-level stakes, but we set out from the beginning to show stories that would resonate with what we all feel when we take a flight. At every stage of the process, even while shooting the most epic scenes of athletes flying through the air, we had those human elements in mind - The experiences that push us to grow, and the literal and metaphorical things we bring with us on every trip. We did deep dives into the stories of each athlete and their Olympic or Paralympic event to make their performances as genuine as possible.” said Jessica Sugerman, art director at Wieden+Kennedy New York.