Kinder Bueno Bar in Hand, Ferrero Blasts into Space for its First Super Bowl Ad
This article originally appeared in Adweek, February 2nd, 2026
Kinder Bueno has revealed its first-ever Super Bowl spot—and it’s a trip to space.
The Ferraro-owned brand will air a 30-second ad during Super Bowl 60 on Feb. 8, featuring a spacecraft called the KNDR. The vehicle spirals out of control through an asteroid field as the copilot exclaims “No bueno!”
The pilot—a Kinder Bueno chocolate bar in hand—counters, “Kinder Bueno!”
Thus does the spot, titled “Kinder Bueno,” the stage set for “buenos” good and bad, with viewers hopefully picking up the brand name along the voyage.
“This year represents an inflection point for Ferrero in North America,” said Stubbs, with the company having “invested billions” in product innovation and manufacturing plants. “We chose Kinder Bueno specifically because Kinder is one of the most under-developed brands in the U.S. in our portfolio.”
The candy bar is also apparently an off-world favorite, too, since the bigwigs at the command center (played by actor William Fichtner and reality TV star Paige DeSorbo) are busy munching on them in the spot. So are a pair of extraterrestrials holding off on plans to destroy Earth, because that’s where Kinder Bueno bars are made.