Preymaker's Latest Innovation: A Fully Cloud-based Color Workflow
This article originally appeared in Muse by CLIOS, January 20, 2022.
Having championed technological innovation in the name of creativity for more than two decades, it’s only fitting that Preymaker co-founder and chief creative Angus Kneale embraced a forward-looking approach to setting up the studio’s infrastructure. Opting to skip hardware procurement and setup from a physical standpoint, he established the creative studio wholly on Amazon Web Services (AWS). Now, with more than a year of production under its belt, Preymaker, formed with fellow ad industry veterans Melanie Wickham and Verity Grantham, is hitting its stride. The company’s diverse talent base is rapidly expanding worldwide, and the studio is becoming a go-to resource for agencies and brands for its ability to make things happen, quickly and beautifully.
Preymaker was formed with a primary goal to constantly innovate and invent, fueling the ability to create and craft stand-out content and experiences. Prior to Preymaker, Kneale co-founded The Mill New York, where he led the creation of unique innovations like The Blackbird, Cyclops and Mascot, developments that leverage real-time technology to make high-quality computer graphics (CG) content production faster and more efficient. Continuing that pioneering legacy at Preymaker, Kneale ensured that the studio’s fully virtualized workflow would be capable of facilitating visual effects, design VR, AR and color grading-an industry first.
“I’d been closely watching the evolution of the cloud for many years and was very interested in how to harness this growing power. Then, when we started building Preymaker, the timing was perfect, the cloud technology looked ready,” Kneale explained.