McCann Introduces State Street Global Advisors' Liquidity Maze
This article originally appeared in Reel360, April 12, 2022.
Whatever you get into, make sure you can get out. That’s the challenge State Street Global Advisors is putting to financial advisors, who are in constant search for liquidity in a volatile, competitive market.
It’s also the idea behind the Liquidity Maze, an immersive, panoramically engaging VR experience the company and its highly liquid DIA fund are launching at Exchange: An ETF Experience, the industry’s first big conference in two years, on April 11-14 in Miami.
Created by McCann New York, with Preymaker an instrumental partner bringing the immersive VR experience to life, The Liquidity Maze gamifies the quest for liquidity and challenges our audience to get in and out as quickly as possible. If players get stuck, State Street Global Advisors is there to help, via a blue Liquidity Orb that shows them the way.